Scheinrock Advisory Group, Inc., has merged with Originate in April, 2010, to create Originate Strategy. Originate Strategy will continue to carry out the same functions performed at Scheinrock Advisory Group, but with additional elite technology and software development services provided by Originate Labs. At Originate, Jeff is currently the President & CFO. A pioneer in Venture Resources, Originate invests elite engineering talent and startup expertise into high potential opportunities. As a result of the merger, Originate's expertise includes software development (mobile, web, embedded), strategic consulting (turn-around, product development, market research), and fund-raising.